

What Are Pregnancy Cravings?
An uncontrollable urge, not caused by hunger to consume a specific food during pregnancy.
When Do Food Cravings Typically Start?
Usually, food cravings start towards the end of the first trimester, get stronger and happen more often in the 2nd trimester and then lessen during the third trimester.

During pregnancy, estrogen and progesterone increase which affect taste and smell. In the 2nd trimester, a higher level of progesterone affects the genes responsible for an increase in appetite. Furthermore, these hormones increase your brain’s dopamine causing a higher reward response to tasty food.
Your body can crave specific foods that have nutrients that you are deficient in. For example, craving meat if you are iron deficient. This signal that presents itself as a craving may help you support you and your baby’s needs.
Cravings can occur to support your emotions. Often showing up as craving foods that are typically eaten by the culture you grew up in. Studies have shown that in western countries, sweets and energy dense foods had the highest cravings. In Fiji, fruits such as bananas and mangos were highest.


When you feel that your cravings are taking over and get in the way of eating nutritional foods you can speak to a nutritionist. We can help guide you! Offering healthier alternatives, guiding you with portion control and providing general tips on healthy eating during pregnancy are some of the many ways we’ll be there for you.
If you find yourself craving non-food items such as ice, dirt, paper or chalk you may have a condition called pica. This can sometimes indicate a nutrient deficiency and it’s important to speak to a doctor.

Food cravings often begin during your first trimester and intensify in the 2nd. They are influenced by hormones, nutritional deficiencies, emotions and culture. Remember, pregnancy cravings are normal. You are not alone.
As dietitians, we can help you manage your cravings by emphasizing balanced plates and offering healthier alternatives that still satisfy the urge. Book now!
Check out more pregnancy related articles!
Not all women get pregnancy cravings, but a large percentage (50-90%)
This is a common misconception, but specific cravings do not tell you what gender you will have.
They can be, vitamin or mineral deficiencies can show up as a craving. If you are unsure if this is the cause, speak to a health professional.
Cravings can start as early as 5 weeks of pregnancy until the end. However, they are usually strongest during the 2nd trimester.
This is a condition called pica, it’s important to speak to a doctor to help you manage these urges.
Meet Alyssa, the founder of Family Dietitians. We are a trusted online clinic of dietitians and nutritionists that focuses on fertility, pregnancy, postpartum, breastfeeding, pediatrics, and family support. We provide online consultations in Canada and the United States.





© All Rights Reserved, Family Dietitians 2026